发帖
雷达卡
by Stina Siedhoff (Author)
About the Author
Stina Siedhoff completed her master′s thesis under the supervision of Prof. Dr. Thorsten Kliewe at the Department of International Marketing and Sales at the University of Applied Sciences Münster, Germany. She works as an inhouse consultant for an online platform on market research, strategy and product development projects.
About this book
Increasingly transforming entire industries, the boundary spanning concept of disruptive innovation requires business models to change. This book adopts insights from the (activity) system theory and takes a design science approach for the development of an appropriate, comprehensive and structured business model artifact. Based on pattern analysis, the main contribution of this thesis is of design nature, transforming justificatory knowledge into a manageable instrument that supports the process of designing novel business models for disruption. Besides that, a theoretical contribution is made by bridging the knowledge gap of the interrelated disruptive innovation and business model concept.
Brief contents
1 Introduction 1
1.1 Research context and problem statement 1
1.2 Research objective 2
1.3 Structure of the thesis 3
2 Theoretical background 5
2.1 Disruptive innovation concept 5
2.1.1 Terminology and conceptualization of disruptive innovation 5
2.1.2 The role of business models in disruptive innovation 7
2.2 Business model concept 9
2.2.1 Conceptualization of business models 9
2.2.2 Business model as an activity system 11
2.3 Business model innovation concept 13
2.3.1 Conceptualization and classification of business model innovation 14
2.3.2 Business model innovation as a process vs. outcome 16
2.3.3 Artifacts for business model innovation 18
2.4 Synopsis and research question 26
3 Design science research 29
3.1 Overall research design 29
3.1.1 Research paradigm 29
3.1.2 Research method 31
3.2 Exploratory research design 36
3.2.1 Exploratory research method 37
3.2.2 Sampling 39
3.2.3 Data collection and preparation 40
3.2.4 Data analysis 41
4 Results and discussion of exploratory research 45
4.1 Results 45
4.1.1 Descriptive analysis 45
4.1.2 Content analysis 49
4.1.2.1 Problem identification and objective of a solution 49
4.1.2.2 Business model patterns for disruptive innovations 52
4.2 Discussion 57
4.2.1 Purpose and scope 57
4.2.2 Justificatory knowledge 61
4.2.3 Principles of form and function 63
5 Prescriptive research design 65
5.1 Design construction 65
5.1.1 Design as a search process 65
5.1.2 Design as an artifact 67
5.2 Design evaluation 68
5.2.1 Design evaluation method 68
5.2.2 Sampling 69
5.2.3 Data collection and preparation 70
5.2.4 Data analysis 70
5.2.5 Role of the researcher 71
6 Results and discussion of prescriptive research 73
6.1 Results 73
6.1.1 Design construction: low-resolution artifact 73
6.1.2 Design evaluation. 78
6.1.3 Design (re)construction and communication 79
6.2 Discussion 85
6.2.1 Principles of implementation 85
6.2.2 Testable propositions 87
6.2.3 Constructs and expository instantiation 87
6.2.4 Artifact mutability 88
7 Conclusion 91
7.1 Contribution 91
7.1.1 Contribution to theory 91
7.1.2 Contribution to practice 93
7.1.3 Contribution to methodology 93
7.2 Limitations 93
7.3 Further research 95
7.4 Concluding remarks 96
References 97
Appendices 115
Appendix 1: Coding structure 115
Appendix 2: Pattern matrix 187
Appendix 3: HMW brainstorming questions on problems organizations encounter when designing business models for disruption 190
Appendix 4: Decision matrix for ideation stage 199
Appendix 5: Design Thinking evaluation workshop, Minutes 203
Appendix 6: Elements of the Design Theory for BMI in the context of DI 206
Series: Forschungsreihe der FH Münster
Pages: 206 pages
Publisher: Springer Spektrum; 1st ed. 2019 edition (June 26, 2019)
Language: English
ISBN-10: 3658263350
ISBN-13: 978-3658263355
Springer__Seizing Business Model Patterns for Disruptive Innovations .pdf
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