2010年最新TOP 500大银行(brand)

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METHODOLOGY
The methodology employed by Brand Finance in this Top 500 Banking Brands listing uses a discounted cash flow (DCF) technique to discount estimated future royalties at an appropriate discount rate, to arrive at a net present value (NPV) of the trademark and associated intellectual property: the brand value.
The steps in this process are to:
1. Obtain brand-specific financial and revenue data. The revenue was then segmented into the following revenue streams: retail banking, commercial banking, wholesale/investment banking, insurance asset management and credit cards.
2. Model the market to identify market demand and the position of individual banks in the context of all other market competitors.
Three forecast periods were used:
- Estimated financial results for 2009 using Institutional Brokers Estimate System (IBES) consensus forecast.
- A five-year forecast period (2010 to 2014) based on three sources: IBES, historic growth and gross domestic product (GDP) growth.
- Perpetuity growth based on a combination of growth expectations (GDP and IBES).
3. Establish the royalty rate for each bank.
This is done by:
- Calculating brand strength - on a scale of zero to 100 - according to a number of attributes such as asset strength, emotional connection, market share and profitability among others.
- Determining the royalty rate for each of the revenue streams mentioned in step one.
- Calculating future royalty income stream.
4. Calculate the discount rate specific to each bank, taking account of its size, geographical presence, reputation, gearing and brand rating.
5. Discount future royalty stream (explicit forecast and perpetuity periods) to a net present value - ie. the brand value.

Brand ratings definitions:
AAA -- Extremely strong
AA -- Very strong
A -- Strong
BBB-B -- Average
CCC-C -- Weak
DDD-D -- Failing
Valuation date: All brand values in the report are for the year ending December 31, 2009.

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关键词：brand rand bra RAN Top 银行 Top

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中国的垃圾银行这么靠前

中国是发展中国家 银行排名却不错 几万月薪的中层比比皆是 利润何来？剥削

全球金融500强出炉 美国主导地位削弱
2010/02/21 18:44 中央社
（中央社台北2010年2月21日电）权威杂志「银行家」今天在上海揭晓最新「全球金融500强」排名，汇丰（HSBC）以285亿美元的品牌价值蝉联全球最具价值的金融服务品牌。
根据中新社报导，除汇丰以外，名列前十名的依序是美国银行 (Bank of America）、桑坦德银行（Santander，西班牙）、富国银行（Wells Fargo）、花旗（Citi）、法国巴黎银行 (BNP Paribas）、高盛(Goldman Sachs）、大通（Chase）、Bradesco（巴西）、巴克莱银行（Barclays）。
最新的评估显示，银行业的复苏迹象已较为明显：2009年，全球领先的500家银行品牌总价值增加49%，达7,160亿美元；同时，这500家银行的市值在2009年跃升62%。
评估结果还显示，金融危机后，美国对全球银行业的主导地位正在削弱，而新兴市场银行业的影响力日渐增强：2009年「全球金融500强」中，美国银行业的品牌价值上升仅为29%，低于亚洲的31%、欧洲的67%、中东的78%和南美的84%的品牌价值增幅。
如果不计品牌整体缩水的日本银行业，亚洲的整体表现更为突出，其中尤以印度（137%）和中国（58%）银行业的品牌增值最为显著。