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英文文献：Incentive Design to Enhance the Reach of Weight Loss Program-激励设计，增强减肥计划的覆盖面
英文文献作者：You, Wen,Hashemi, Ali,Boyle, Kevin J.,Parmeter, Christopher F.,Kanninen, Barbara,Estabrooks, Paul A.
英文文献摘要：
This study employed stated-preference methods to elicit individuals’ program participation preference towards different financial incentive attributes. The results of this study show promise for the use of carefully designed incentive programs to raise participation in weight loss programs. Results show that a fungible payment form is important for the incentive to be effective in reach (i.e., cash and grocery gift-cards are preferred over gym passes and waivers of insurance co-payments). Furthermore, immediate payment is preferred over delayed payment.
本研究采用国家偏好法，考察不同财务激励属性下个体的项目参与偏好。这项研究的结果显示了使用精心设计的激励计划来提高参与减肥计划的可能性。结果表明，一种可替代的支付形式对有效激励机制非常重要(例如，现金和购物卡比健身卡和放弃保险共同支付更受欢迎)。此外，立即付款比延迟付款更可取。
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