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雷达卡
by Joshua Gans (Author), Stephen King (Author), N. Gregory Mankiw (Author)
About the Author
Joshua Gans is Professor of Strategic Management and the holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship at Toronto's Rotman School of Management. Gans is a frequent contributor to outlets. Joshua also writes regularly at several blogs including Digitopoly.
About this book
Principles of Microeconomics 7th edition caters for a single semester introductory unit in Microeconomics. The latest edition of this text continues to focus on important concepts and analyses necessary for students in an introductory economics course. In keeping with the authors' philosophy of showing students the power of economic tools and the importance of economic ideas, this edition pays careful attention to regional and global policies and economic issues, such as climate change and resource taxation. * Discusses microeconomic reform throughout the chapters on firm behaviour and industrial organisation, rather than as a separate topic * Teaches students about the differences between price and quantity competition in oligopoly, and makes the latest game-theoretic thinking on these issues accessible to introductory economics students * 'Frontiers of microeconomics' chapter goes beyond standard microeconomics to examine cutting-edge issues such as the role of information, political economy and behavioural economics; all of which help explain more of what happens in the real world This edition is supported with rich digital resources including MindTap, Aplia, and CourseMate, comprising flashcards, graphing workshops, games, quizzes, and videos as well as referring students to the online Search me! database.
Brief contents
Part 1 Introduction 2
Chapter 1 Ten principles of economics 4
Chapter 2 Thinking like an econo-mist 24
Chapter 3 Interdependence and the gains from trade 52
Part 2 Supply and demand I: How markets work 68
Chapter 4 The market forces of supply and demand 70
Chapter 5 Elasticity and its application 97
Chapter 6 Supply, demand and government policies 121
Part 3 Supply and demand II: Markets and welfare 146
Chapter 7 Consumers, producers and the efficiency of markets 148
Chapter 8 Application: The costs of taxation 170
Chapter 9 Application: International trade 192
Part 4 The economics of the public sector 216
Chapter 10 Externalities 218
Chapter 11 Public goods and common resources 239
Chapter 12 The design of the tax system 260
Part 5 Firm behaviour and the organisation of industry 278
Chapter 13 The costs of production 280
Chapter 14 Firms in competitive markets 303
Chapter 15 Monopoly 326
Chapter 16 Monopolistic competition 356
Chapter 17 Oligopoly and business strategy 375
Chapter 18 Competition policy 400
Part 6 The economics of labour markets 420
Chapter 19 The markets for the factors of production 422
Chapter 20 Earnings and discrimination 446
Chapter 21 Income inequity and poverty 468
Part 7 Topics for further study 490
Chapter 22 The theory of consumer choice 492
Chapter 23 Frontiers of microeconomics 521
Glossary 542
Suggestions for reading 546
Index 549
Pages: 580 pages
Publisher: Cengage (2018)
Language: English
ISBN-10: 0170382605
ISBN-13: 978-0170382605
Cengage__Principles of Microeconomics, Asia-Pacific Edition, 7 edition.pdf
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