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英文文献：The Effectiveness of Local Food Marketing Strategies of Food Cooperatives-粮食合作社地方粮食营销策略的有效性
英文文献作者：Katchova, Ani L.,Woods, Timothy A.
英文文献摘要：
This study examines the role that food consumer cooperatives play in the local food networks. Data are collected from three case studies with leading food cooperatives and a national survey of the general managers of food cooperatives. We identify the emerging business practices in local sourcing as a differentiation and member recruitment strategy for food cooperatives. Our analysis identifies several clusters of strategies used for local food procurement, based on the extent to which the co-op is involved in procurement activities upstream (at the farm), mid-stream (at the distribution center) or downstream (at the food cooperative). The results also show that when compared to other grocers, food co-ops have clear advantages in working with local producers and oftentimes play a key role in the producers’ business viability.
本研究探讨了粮食消费者合作社在当地粮食网络中所起的作用。数据来自对主要粮食合作社的三项个案研究和对粮食合作社总经理的全国调查。我们将当地采购作为食品合作社的一种差异化和成员招募策略，确定新兴的商业做法。根据合作社参与上游(农场)、中游(配送中心)或下游(食品合作社)采购活动的程度，我们的分析确定了用于当地食品采购的几种策略。研究结果还表明，与其他杂货商相比，食品合作社在与当地生产商合作方面具有明显优势，往往在生产商的商业生存能力方面发挥关键作用。
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