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英文文献：Does E-Commerce Help Farmers’ Markets? Measuring the Impact of MarketMaker-电子商务能帮助农贸市场吗?衡量做市商的影响
英文文献作者：Isengildina-Massa, Olga,Zapata, Samuel D.,Carpio, Carlos E.,Lamie, R. David
英文文献摘要：
MarketMaker is one of the most extensive collections of electronic searchable food industry related data engines in the country with over 17,500 profiles of food related enterprises, including more than 7,600 agricultural producers and 1,295 farmers markets. This study examined the impact of MarketMaker on participating farmers’ markets. Our findings indicate that about half of the farmers markets have experienced benefits from their participation in the form of new contacts, new customers and vendors, and increase in sales. Through the analysis of factors that affect the increase in farmers’ markets sales due to MarketMaker we identified that the components needed for the more successful use of MarketMaker include an established MarketMaker program, an established farmers’ market and an active user-manager.
MarketMaker是美国范围最广的电子搜索食品工业相关数据引擎之一，拥有超过17500个食品相关企业的资料，包括超过7600个农业生产者和1295个农贸市场。本研究考察了做市商对参与农户市场的影响。我们的研究结果表明，大约一半的农贸市场都从他们的参与中获得了利益，他们的参与形式是新的联系，新的客户和供应商，并增加了销售额。通过对影响因造市商而增加农贸市场销售的因素的分析，我们确定了更成功地使用造市商所需的要素包括一个成熟的造市商程序、成熟的农贸市场和一个积极的用户经理。
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