Box 21.4 A Failure to Communicate:
通信市场的失败
How a Change Vision Gets Lost in the Clutter
Chang Vision是如何在混乱中迷失的。
1. The total amount of communication going to an employee in three months =
2,300,000 words or numbers.
1.三个月内与一个员工通信的总量=2,300,000 字或数字
2. The typical communication of a change vision over a period of three months =
13,400 words or numbers (that is, the equivalent of one 30-minute speech, one
hour-long meeting, one 600-word article in the firm’s newpaper and one 2,000-word
memo).
2.超过三个月以Chang Vision的独有的通信总量=13,400字或数字(也就是说,相当于一次30分钟的演讲,一次1小时的会议,一篇600个字公司报纸的文章,或者一份2000字的备忘录)
3. 13,400/2,300,000 = 0.0058. The change vision captures only 0.58 per cent of the communication market share.
3.13,400/2,300,000 = 0.0058 Chang Vision获得仅是0.58%的沟通市场份额。