CONTENTS
TOURISM IN EUROPE: BEHAVIOUR, SENSITIVITY AND OUTLOOK .................................................................................................. 3
1. European tourist behaviour ....................................................................................................................................... 3
1.1 Preference for certain destinations and certain periods ....................................................................................... 4
1.2 Preferred means of transport ............................................................................................................................... 4
1.3 Type of accommodation ...................................................................................................................................... 5
1.4 Trip organisation and type................................................................................................................................... 5
1.5 Age...................................................................................................................................................................... 5
2. Sensitivity and outlook............................................................................................................................................... 5
2.1 General conditions .............................................................................................................................................. 5
2.2 Underlying factors ............................................................................................................................................... 7
Conclusion .................................................................................................................................................................... 8
TOURISM INDUSTRY FACING A MAJOR CRISIS........................................................................................................................... 9
1. The offer.................................................................................................................................................................. 11
1.1 Mass market versus niche market...................................................................................................................... 11
1.2 Close-to-home offer versus long-haul offer ........................................................................................................ 14
2. Operational flexibility ............................................................................................................................................... 16
Conclusion .................................................................................................................................................................. 17
NECESSARY SELECTION ...................................................................................................................................................... 18
1. Differentiating offers ................................................................................................................................................ 19
1.1 Playing concentrated markets ............................................................................................................................ 19
1.2 Resilience in bookings....................................................................................................................................... 20
2. Adaptation ............................................................................................................................................................... 23
3. Securing the balance sheet..................................................................................................................................... 24
CLUB MEDITERRANEE................................................................................................................................................. 27
KUONI............................................................................................................................................................................. 41
THOMAS COOK............................................................................................................................................................. 55
TUI TRAVEL ................................................................................................................................................................... 71