2009亚太传媒行业研究报告

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      【出版时间及名称】：2009亚太传媒行业研究报告
      【作者】：mergent
      【文件格式】：pdf
      【页数】：32
      【目录或简介】：
Current Environment — Key Points
*   Over the past six months, the Asia-Pacific media industry started to show signs of picking up, as the
region’s economy improved.
*   The print media segment in the region continued to face downward pressure, with fundamentals of
the segment continuing to be weak. The broadcasting segment meanwhile continued to do well over
the past few months.
*   New and online media in the Asia-Pacific continued to grow at a rapid rate, thanks to technological
advancements, further investment inflows, as well as government and private sector initiatives to
push the segment towards commercialization.
*   The stock prices of key Asia-Pacific media companies generally bounced back over the six months
from February 2 to July 31. The share prices of the ten leading listed media companies by revenues
in the region rose by an average of 23.76% over the period.
*   There were few major M&A deals in the industry over the past few months. Most deals involved
major companies with financial muscle, and many of the major deals took place in Australia and
Japan.
Industry Profile — Key Points
*  The Asia-Pacific media industry is comprised of three key segments, namely broadcast, print and
new media.
*  Media ownership in the region is largely highly concentrated following recent government initiatives
to relax rules in order to attract foreign investment.
*  Content created by more established and mature industries like Australia, Hong Kong, Japan, South
Korea and Taiwan are popular internationally and dubbed into many different languages.
*  Media products with local and regional content tend to be more popular among the region’s population
than those with nationwide coverage.
*  Over the past few months, a key challenge for regulators in the region was to keep media laws up-to-
date with ever changing media technology in the new and online media segment.
Market Trends and Outlook — Key Points
*  Even though the overall economy seemed to improve over the last six months, the outlook for the
region’s media industries remained uncertain, with advertising revenues in most markets still down
considerably.
*  The region’s broadband uptake is growing and technological developments are facilitating the
deployment of Internet Protocol Television (IPTV), but its commercial development and consumer
uptake remains slow.
*  As the Asia-Pacific continues to make technological progress, it is becoming more and more
challenging for regulators and authorities to protect intellectual property.
*  Most countries in the broadcasting segment are continuing to move towards digitalizing their signals
from analogue, with solid progress made in recent months. Governments have been working with
private sectors in the region to facilitate the transition.
*  Looking ahead, the overall outlook for the Asia-Pacific media industry is brighter than what it was
a few months back. As the economy picks up, industries will loosen the belts on their advertising
budgets.
*  The print segment is likely to continue to struggle as fundamentals of the segment remain weak. The
broadcasting and new and online media segments meanwhile are expected to do well over the coming
months.

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关键词：行业研究报告 研究报告 行业研究 传媒行业 Fundamentals 研究报告 行业 亚太

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