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其中一篇的摘要，大家自己看吧。 相信大家识货的话，一定会感受到这个帖子的价值。 如果觉得有用的话，还请不断回复，顶上去。 Privacy, Strategic Information Disclosure and New Customer Acquisition: Implications for Customer Relationship Management Abstract This dissertation research investigates how consumers respond to being targeted, in particular how they edit their disclosure of identifying information to marketers, when they are aware marketers will use their information to make future targeting decisions. Marketers use information from and about consumers to target marketing resources towards interactions with more profitable consumers and away from less profitable ones. The explosion of new information technologies and growing strategic focus on customer relationship management have increased marketers’ opportunities and incentives for finer targeting decisions. However this finer targeting can raise privacy concerns, leading some consumers to shield, screen or otherwise disclose inaccurate information. This disclosure editing by consumers reduces the efficacy of targeting decisions, and thus the return on marketing investments. The field research and three progressive experimental studies in this dissertation develop and test a new theoretical model of consumer information disclosure. Integrating research in privacy, survey response and interpersonal lying, I propose the relative alignment of consumer and marketer interests in future interaction affects two underlying consumer privacy incentives, which in turn leads to systematic variation in disclosure accuracy. I further propose and show that enabling consumers to volunteer some [hide] [/hide]