Corporate social responsibility and strategic management: the prospects
> for converging discourses
> Simon Brooks * University of Glamorgan Business School, UK
> *email:* Simon Brooks (sbrooks@glam.ac.uk)
>
> *Correspondence to Simon Brooks, University of Glamorgan Business School,
> The University of Glamorgan, Pontypridd CF37 1DL, UK
>
> Abstract The discourse of strategy is an ongoing project, as
> evidenced by recent attempts to introduce a sociological element to research
> and practice by the European academy in response to perhaps more traditional
> epistemologies rooted in rational economic thought. This paper proposes
> that the development of strategy from its rational roots has seen increasing
> prospects for convergence with the developing discourse of corporate social
> responsibility (CSR) through notions of stakeholder management, knowledge
> management and the meta-narratives of collaboration and complexity. It
> is further proposed that such a convergence offers prospects for a holistic
> approach to CSR arguably lacking in the predominantly discipline-based
> lenses currently deployed. Copyright (c) 2005 John Wiley & Sons, Ltd.
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