余树彬简介_研究领域_学术成果_北京大学汇丰商学院助教授-教师点评

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余树彬

教师照片
教师名称	余树彬
工作单位1（学校）	北京大学
工作单位2（院系）	汇丰商学院
余树彬主要研究领域	营销传播、奢侈品牌管理、信息系统
职称	其它
职务	助教授
余树彬简介	传播科学博士，根特大学，2017年统计学硕士，鲁汶大学，2018年国际商业经济学硕士，鲁汶大学，2016年文化研究硕士，鲁汶大学，2014年广告学/英语，文学学士，广东外语外贸大学，2013年
余树彬代表性学术成果	Talukdar. N., Yu, S. (2021) Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty, user satisfaction, and purchase intention. Journal of Strategic Marketing. Ashafaq, M., Yu, S., Liu, Y., Luo, K. (2021) The usage intensity of instant messaging for work and employees’ anxiety. International Journal of Mobile Communications. Ye, W., Li, Q., Yu, S. (2021) Persuasive Effects of Message Framing and Narrative Format on Promoting COVID-19 Vaccination: A Study on Chinese College Students. International Journal of Environmental Research and Public Health. 2021; 18(18):9485. Yu, S. & Hu, Y. (2020) When luxury brands meet China: the effect of localized celebrity endorsements in social media marketing. Journal of Retailing and Consumer Services, Vol.54, 102010. Talukdar, N. & Yu, S. (2020) Do materialists care about sustainable luxury? Marketing Intelligence and Planning, Vol.38, issue: 4, 465–478. Ashafaq, M., Yun. J., & Yu, S. (2020) My Smart Speaker is Cool! The Effects of Perceived Coolness on Current Users’ Attitude toward Smart Speakers and Continuance Intention. International Journal of Human-Computer Interaction. Ashfaq, M., Yun, J. Yu, S.* & Loureiro, S., (2020) I, Chatbot: Modelling the Determinants of Users’ Satisfaction and Continuance Intention of AI-Powered Service Agents. Telematics and informatics. Yu, S., Hudders, L., & Cauberghe, V. (2018) Are fashion consumers like schooling fish? The effectiveness of popularity cues used in e-commerce. Journal of Business Research, Vol.85, pp.105-116. Yu, S., Hudders, L. & Cauberghe, V. (2018) Selling luxury products online: The effect of a quality label on risk perception, purchase intention and attitude toward the brand. Journal of Electronic Commerce Research, Vol.19, Issue: 1, pp.16-35. Yu, S., Hudders, L. & Cauberghe, V. (2017) Targeting the luxury consumer: a vice or virtue? a cross-cultural comparison of the effectiveness of behaviorally targeted ads. Journal of Fashion Marketing and Management, Vol.21, Issue: 2, pp.187-205. Yu, S., Hudders, L. & Cauberghe, V. (2017) Luxury brands in the digital era: a cross-cultural comparison of the effectiveness and underlying mechanisms of personalized advertising. The Essence of Luxury: An Asian Market Perspective, pp. 126-147, Singapore Management University.
上传时间	2021-11-7 17:23
更新时间	2021-11-12 11:48
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lucienchang123	lucienchang123发表于:2021-11-7 17:23 讲课是否有帮助：受益匪浅课程难易程度：难讲课风格：诙谐幽默思维清晰度：非常清晰启发性：醍醐灌顶是否有趣：非常有趣互动程度：非常活跃
发表评论（或补充信息）	讲课是否有帮助* 课程难易程度* 讲课风格* 思维清晰度* 启发性* 是否有趣* 互动程度* *