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布莱恩·威亚德

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教师名称 布莱恩·威亚德
工作单位1(学校) 长江商学院
工作单位2(院系) 战略学及经济学副教授
布莱恩·威亚德 主要研究领域 移动互联网和互联网产品的定位和被用户采用的决定因素,内容的可用性,产品的定价策略,以及公司在行业里的竞争战略
职称 教授
职务
布莱恩·威亚德 简介 布莱恩教授的研究方向主要集中在移动互联网和互联网产品的定位和被用户采用的决定因素,内容的可用性,产品的定价策略,以及公司在行业里的竞争战略。布莱恩教授近期的研究成果还包括了中国减少汽车排放污染和制造业污染对经济生产力的影响。布莱恩教授教所授的课有企业竞争战略,管理经济学和信息产品市场。他被长江商学院学生评为首届最佳教学奖的得主。他的商业经济学博士学位来自于美国的芝加哥大学。
布莱恩·威亚德 代表性学术成果 Publications
"The Effect of Beijing's Driving Restrictions on Pollution and Economic Activity" (lead author with Shihe Fu), Journal of Public Economics, Vol. 125,98 - 115, May 2015.
​Online Appendix: Click here
"Bayesian Estimation of Nonlinear Equilibrium Models with Random Coefficients" (lead author with Anne Gron and Nicholas G. Polson), Applied Stochastic Models in Business and Industry, Vol. 31, No. 4, 435 - 456, July/August 2015.
"The Effect of Content on Global Internet Adoption and the Global 'Digital Divide'" (lead author with Nicholas Economides) Management Science,​ Vol. 61, No. 3, 665 - 687, March 2015.
"The Effect of Market Structure on Cellular Technology Adoption and Pricing" (with Katja Seim) American Economic Journal: Microeconomics, Vol. 3, No. 2, 221 - 251, May 2011.
"Quantifying the Benefits of Entry into Local Phone Service" (with Nicholas Economides and Katja Seim) The RAND Journal of Economics, Vol. 39, No. 3, 699 - 730, Autumn 2008.
"Do Frequency Reward Programs Create Switching Costs?" (with Wesley Hartmann) Quantitative Marketing and Economics, Vol. 6, No. 2, 109 - 137 (lead article), June 2008.
"Do Switching Costs Make Markets More or Less Competitive?: The Case of 800-Number Portability" The RAND Journal of Economics, Vol. 38, No. 1, 146 - 163, Spring 2007.
​Working paper version with theoretical model: click here (Stanford GSB working paper #1773R1).
"Information Goods Upgrades: Theory and Evidence" The B.E. Journal of Theoretical Economics, Vol. 7, Issue 1 (Contributions), Article 3, 2007.
"Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry" (with Jean-Pierre Dube, K. Sudhir, Andrew Chiang, Greg Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Gunter Hitsch, Miguel Villas-Boas, and Naufel Vilcassim) invited in Marketing Letters, Vol. 16, Issue 3 - 4, December 2005, 209 - 224.
"Pricing of Complements and Network Effects" (with Nicholas Economides) in Regulation and the Economic Performance of Communication and Information Networks, edited by Gary Madden, Edward Elgar, 2011.
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