RelationshipMarketing

Palmatier, Robert, Rajiv Dant, Dhruv Grewal, and KennethEvans (2006), “Factors Influencing the Effectiveness of Relationship Marketing:A Meta-analysis,” Journal of Marketing,70 (October), 136-153.

Garnefeld, Ina, AndreasEggert, Sabrina V. Helm, and Stephen S. Tax (2013), “Growing ExistingCustomers' Revenue Streams Through Customer Referral Programs,” Journal of Marketing, 77 (4), 17-32

Palmatier, Robert W., Mark B. Houston, Rajiv P. Dant, and DhruvGrewal (2013), “Relationship Velocity: Toward A Theory of Relationship Dynamics,”Journal of Marketing, 77 (1), 13-30

Wetzel, Hauke A., MaikHammerschmidt, and Alex R. Zablah (2014), “Gratitude versus Entitlement: A DualProcess Model of the Profitability Implications of Customer Prioritization,” Journal of Marketing, 78 (2), 1-19

Godfrey, Andrea, Kathleen Seiders,and Glenn Voss (2011), “Enough is Enough! The Fine Line in ExecutingMultichannel Relational Communication,” Journalof Marketing, 75 (July), 94-109