图书名称：The Routledge Handbook of Strategic Communication
作者：Derina Holtzhausen, Ansgar Zerfass
出版社：Routledge
页数：602
出版时间：2015
语言：English
格式：PDF
内容简介：
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.



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