【2015新书】The Routledge Handbook of Strategic Communication

相似文件 换一批

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

图书名称：The Routledge Handbook of Strategic Communication
作者：Derina Holtzhausen, Ansgar Zerfass   
出版社：Routledge
页数：602
出版时间：2015                           
语言：English
格式：PDF
内容简介：
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.



回复免费：

本帖隐藏的内容

The Routledge Handbook of Strategic Communication (2015).rar (4.14 MB) 本附件包括：

• The Routledge Handbook of Strategic Communication (2014).pdf

2014-11-29 21:39:28 上传

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏3 回帖

关键词：Strategic Routledge handbook Strateg cation describes English 出版社

回复免费

让功夫塔格糖共同4个

Thanks for sharing

thanks for sharing

谢谢分享

谢谢分享

gghkk消息称V