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| 文件名: Winning Across Global Markets.pdf | |
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【2010】 Winning Across Global Markets How Nokia Creates Strategic Advantage in a Fast-Changing World [color][size] Book 图书名称： Winning Across Global Markets How Nokia Creates Strategic Advantage in a Fast-Changing World Author 作者： Dan Steinbock Publisher 出版社：Jossey-Bass; Page 页数： 304 Publishing Date 出版时间： Apr 12, 2010 Language 语言： English Size 大小： 2 MB Format 格式： pdf 文字版 [color] ISBN 0470339667, 9780470339664 Edition 第1版 搜索过论坛，没有该文档[color] Lessons for attaining global competitiveness, one market at a time, from international business giant NokiaWinning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.Includes exclusive interviews with Nokia's senior executives and key partnersProvides a roadmap for developing, capturing, and sustaining global advantageThis book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.[color] == Table of contents == WINNING ACROSS GLOBAL MARKETS How Nokia Creates Strategic Advantage in a Fast-Changing World......Page 1 CONTENTS......Page 7 INTRODUCTION......Page 11 Origins of Nokia......Page 25 The Rise of the Industrial Conglomerate......Page 28 Expansion into a European Technology Concern......Page 31 Finland’s Economy Plummets......Page 35 Nokia Struggles for Corporate Control......Page 36 Can Nokia Be Saved......Page 38 Nokia’s New Global Focus......Page 40 Embrace of Globalization......Page 43 Nokia’s Lessons......Page 45 Globalization Without a Home Market......Page 47 Strategy Driven by the Executive Team......Page 51 Nokia’s Collective Mind......Page 54 ‘‘Externally Oriented but Internally Collaborative’’......Page 58 Diverse Team Drives Transformation......Page 62 How the Executive Team Works......Page 66 How Teams Drive Strategy Throughout Nokia......Page 70 Nokia’s Lessons......Page 72 Perseverance as Driving Force......Page 74 Increased Diversity from Across the World......Page 76 A Shared Purpose Through Values......Page 81 Commitment to Corporate Responsibility......Page 89 Development of Global Human Resource Management......Page 92 Recruitment of Diverse Team Players Worldwide......Page 95 Development of Managers and Leaders......Page 97 Nokia’s Lessons......Page 102 Building Organizational Capability for Changing Markets......Page 104 Balancing Business and Geography......Page 108 Nokia’s Structure Today Toward the ‘‘Pure’’ Matrix......Page 112 How Nokia’s Headquarters Work with Its Country Units Around the World......Page 116 How Nokia’s Country Units Localize Global Strategies......Page 119 A Globally Networked Organization......Page 122 Nokia’s Lessons......Page 123 The Rise of Nokia’s Innovation......Page 124 The Nokia Research Center Drives Nokia Innovation......Page 132 How R&D Is Done in Nokia’s Units......Page 136 How Nokia’s R&D Units Cooperate with Universities......Page 138 Today, Open Innovation Is Vital......Page 141 Developing New Business......Page 143 Nokia’s Innovation Network Is Global......Page 147 Nokia’s Lessons......Page 150 Nokia’s Demand and Supply Network......Page 152 Leadership in Global Distribution and Sales......Page 159 The Power of Nokia’s Global Brand......Page 162 Strategic Approach to Marketing......Page 168 Seeking Insights from Customers Around the World......Page 173 Nokia’s Lessons......Page 177 Nokia’s Winning Business Strategies......Page 179 Leadership in Mobile Devices......Page 180 Nokia’s Devices......Page 183 Nokia Design Philosophy......Page 186 Growth of Consumer Services......Page 191 Toward Solutions......Page 194 Network Infrastructure Leveraging Scale and Transforming Solutions......Page 198 Cooperating Across Boundaries......Page 202 Nokia’s Lessons......Page 204 Winning Across Global Markets......Page 206 Connecting All People......Page 209 Quest for the U.S. Market......Page 214 Sustaining Leadership in Western Europe......Page 216 Sustaining Leadership in China......Page 217 Sustaining Leadership in India......Page 221 Winning in Brazil......Page 224 Winning the Next Big Emerging Economies......Page 225 Nokia’s Lessons......Page 227 Three Scenarios for Future Communications......Page 229 Competition for the Future......Page 233 What Are the Sources of Nokia’s Success......Page 239 What Could Go Wrong......Page 245 Nokia’s Lessons......Page 246 NOKIA’S KEY EXECUTIVES......Page 248 NOTES......Page 254 ACKNOWLEDGMENTS......Page 281 ABOUT THE AUTHOR......Page 287 INDEX......Page 289 [color] == 回帖见免费下载 == [hide] [hide][color] 声明： 本资源仅供学术研究参考之用，发布者不负任何法律责任，敬请下载者支持购买正版。[color] 提倡免费分享！ 我发全部免费的，分文不收 来看看 ... 你也可关注我[url=httpbbs.pinggu.orgz_guanzhu.phpaction=add&fuid=3727866]马上加关注[url][color] [color] |
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