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【2010】 Winning Across Global Markets How Nokia Creates Strategic Advantage in a Fast-Changing World [color][size]
Book 图书名称： Winning Across Global Markets How Nokia Creates Strategic Advantage in a Fast-Changing World
Author 作者： Dan Steinbock
Publisher 出版社：Jossey-Bass;
Page 页数： 304
Publishing Date 出版时间： Apr 12, 2010
Language 语言： English
Size 大小： 2 MB
Format 格式： pdf 文字版 [color]
ISBN 0470339667, 9780470339664
Edition 第1版 搜索过论坛，没有该文档[color]
Lessons for attaining global competitiveness, one market at a time, from international business giant NokiaWinning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach.Includes exclusive interviews with Nokia's senior executives and key partnersProvides a roadmap for developing, capturing, and sustaining global advantageThis book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.[color]
== Table of contents ==
WINNING ACROSS GLOBAL MARKETS How Nokia Creates Strategic Advantage in a Fast-Changing World......Page 1
CONTENTS......Page 7
INTRODUCTION......Page 11
Origins of Nokia......Page 25
The Rise of the Industrial Conglomerate......Page 28
Expansion into a European Technology Concern......Page 31
Finland’s Economy Plummets......Page 35
Nokia Struggles for Corporate Control......Page 36
Can Nokia Be Saved......Page 38
Nokia’s New Global Focus......Page 40
Embrace of Globalization......Page 43
Nokia’s Lessons......Page 45
Globalization Without a Home Market......Page 47
Strategy Driven by the Executive Team......Page 51
Nokia’s Collective Mind......Page 54
‘‘Externally Oriented but Internally Collaborative’’......Page 58
Diverse Team Drives Transformation......Page 62
How the Executive Team Works......Page 66
How Teams Drive Strategy Throughout Nokia......Page 70
Nokia’s Lessons......Page 72
Perseverance as Driving Force......Page 74
Increased Diversity from Across the World......Page 76
A Shared Purpose Through Values......Page 81
Commitment to Corporate Responsibility......Page 89
Development of Global Human Resource Management......Page 92
Recruitment of Diverse Team Players Worldwide......Page 95
Development of Managers and Leaders......Page 97
Nokia’s Lessons......Page 102
Building Organizational Capability for Changing Markets......Page 104
Balancing Business and Geography......Page 108
Nokia’s Structure Today Toward the ‘‘Pure’’ Matrix......Page 112
How Nokia’s Headquarters Work with Its Country Units Around the World......Page 116
How Nokia’s Country Units Localize Global Strategies......Page 119
A Globally Networked Organization......Page 122
Nokia’s Lessons......Page 123
The Rise of Nokia’s Innovation......Page 124
The Nokia Research Center Drives Nokia Innovation......Page 132
How R&D Is Done in Nokia’s Units......Page 136
How Nokia’s R&D Units Cooperate with Universities......Page 138
Today, Open Innovation Is Vital......Page 141
Developing New Business......Page 143
Nokia’s Innovation Network Is Global......Page 147
Nokia’s Lessons......Page 150
Nokia’s Demand and Supply Network......Page 152
Leadership in Global Distribution and Sales......Page 159
The Power of Nokia’s Global Brand......Page 162
Strategic Approach to Marketing......Page 168
Seeking Insights from Customers Around the World......Page 173
Nokia’s Lessons......Page 177
Nokia’s Winning Business Strategies......Page 179
Leadership in Mobile Devices......Page 180
Nokia’s Devices......Page 183
Nokia Design Philosophy......Page 186
Growth of Consumer Services......Page 191
Toward Solutions......Page 194
Network Infrastructure Leveraging Scale and Transforming Solutions......Page 198
Cooperating Across Boundaries......Page 202
Nokia’s Lessons......Page 204
Winning Across Global Markets......Page 206
Connecting All People......Page 209
Quest for the U.S. Market......Page 214
Sustaining Leadership in Western Europe......Page 216
Sustaining Leadership in China......Page 217
Sustaining Leadership in India......Page 221
Winning in Brazil......Page 224
Winning the Next Big Emerging Economies......Page 225
Nokia’s Lessons......Page 227
Three Scenarios for Future Communications......Page 229
Competition for the Future......Page 233
What Are the Sources of Nokia’s Success......Page 239
What Could Go Wrong......Page 245
Nokia’s Lessons......Page 246
NOKIA’S KEY EXECUTIVES......Page 248
NOTES......Page 254
ACKNOWLEDGMENTS......Page 281
ABOUT THE AUTHOR......Page 287
INDEX......Page 289
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