<p>题号：1</p><p>题名：Customer value: The next source for competitive advantage</p><p>作者：RB Woodruff</p><p>期刊：Journal of the Academy of Marketing Science</p><p>年卷页：Volume 25, Number 2 / 1997年3月</p><p>电子链接：http://www.springerlink.com/content/387342265x0422lq/fulltext.pdf</p><p>&nbsp;</p><p>题号：2</p><p>题名：Reflections on gaining competitive advantage through customer value</p><p>作者：A Parasuraman</p><p>期刊：Journal of the Academy of Marketing Science</p><p>年卷页：Volume 25, Number 2 / 1997年3月</p><p>电子链接：http://www.springerlink.com/content/t5776l2219408416/fulltext.pdf</p><p>&nbsp;</p><p>题号：3</p><p>题名：Developing a customer value-based theory of the firm</p><p>作者：SF Slater</p><p>期刊：Journal of the Academy of Marketing Science</p><p>年卷页：Volume 25, Number 2 / 1997年3月</p><p>电子链接：http://www.springerlink.com/content/bg5036v46592r750/fulltext.pdf</p><p>&nbsp;</p><p>题号：4</p><p>题名：Intelligence Generation and Superior Customer Value</p><p>作者：SF Slater, JC Narver</p><p>期刊：Journal of the Academy of Marketing Science</p><p>年卷页：Vol. 28, No. 1, 120-127 (2000)</p><p>电子链接：http://jam.sagepub.com/cgi/reprint/28/1/120</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

[此贴子已经被作者于2008-7-4 18:49:18编辑过]