1．文献名：Customer-based corporate reputation of a service firm: scale development and validation <p></p>作者：Gianfranco&nbsp;Walsh and Sharon&nbsp;E.&nbsp;Beatty <p></p>期刊: Journal of the Academy of Marketing Science <p></p>卷号及编码：Volume 35, Number 1 / 2007年3月, 127-143, Springer Netherlands <p></p>&nbsp; <p></p>2．文献名：Customer loyalty and complex services<br/>The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise <p></p>作者: Andreassen T.W.;&nbsp;Lindestad B. <p></p>期刊: International Journal of Service Industry Management <p></p>卷号及编码：Volume 9,&nbsp;Number 1, 1998 , pp. 7-23(17) <p></p>&nbsp; <p></p>3．文献名：Measuring Customer-based Restaurant Brand Equity: Investigating the Relationship between Brand Equity and Firms' Performance. <p></p>作者:Kim, Woo Gon; Kim, Hong-Bumm. <p></p>期刊:Cornell Hotel &amp; Restaurant Administration Quarterly <p></p>卷号及编码：May2004, Vol. 45 Issue 2, p115-131 <p></p>&nbsp; <p></p>4．文献名：Personal Characteristics as Moderators of the Relationship Between Customer Satisfaction and Loyalty--An Empirical Analysis. <p></p>作者:Homburg, Christian; Annette Giering, Christian. <p></p>期刊:Psychology &amp; Marketing <p></p>卷号及编码：Jan2001, Vol. 18 Issue 1, p43-66 <p></p>

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