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Title:Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. Authors:Godes, David,Mayzlin, Dina Source:Marketing Science Date:2009 2.已解决 Title:A modified Galam’s model for word-of-mouth information exchange. Authors:Ellero, Andrea,Fasano, Giovanni,Sorato, Annamaria Source:Physica A Date:2009 3.已解决 Title:Effectiveness of online word of mouth on exposure to an Internet-delivered intervention. Authors:Crutzen, Rik,de Nooijer, Jascha,Brouwer, Wendy,Oenema, Anke,Brug, Johannes,de Vries, Nanne Source:Psychology & Health Date:2009 4. Title:Mobile word-of-mouth – A grounded theory of mobile viral marketing. Authors:Wolfgang Palka,Key Pousttchi,Dietmar G Wiedemann Source:Journal of Information Technology (Palgrave Macmillan) Date:2009 5.已解决 Title:Understanding the product information inference process in electronic word-of-mouth: An objectivity–subjectivity dichotomy perspective. Authors:Lee, Jung,Lee, Jae-Nam Source:Information & Management Date:2009 6.已解决 Title:Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations. Authors:Man Yee Cheung,Chuan Luo,Choon Ling Sia,Huaping Chen Source:International Journal of Electronic Commerce Date:2009 7.已解决 Title:Optimal control problems for a new product with word-of-mouth Authors:Yan, Xiaoming,Liu, Ke Source:International Journal of Production Economics Date:2009 8.已解决 Title:The use of online word of mouth opinion in online learning: A questionnaire survey. Authors:Sandars, John,Walsh, Kieran Source:Medical Teacher Date:2009 9.已解决 Title:The Effectiveness of Facilitated Business-to-Business Word-of Mouth Marketing Strategies on Target Participants' Information Sharing Behavior. Authors:Pei Xu,Fulton, Joan,Alexander, Corinne,Akridge, Jay Source:International Food & Agribusiness Management Review Date:2009 10.已解决 Title:Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions. Authors:Tsiotsou, Rodoula,Alexandris, Konstantinos Source:International Journal of Retail & Distribution Management Date:2009 |
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