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雷达卡
1.已解决
Title:Firm-Created Word-of-Mouth Communication: Evidence from a Field Test.
Authors:Godes, David,Mayzlin, Dina
Source:Marketing Science
Date:2009
2.已解决
Title:A modified Galam’s model for word-of-mouth information exchange.
Authors:Ellero, Andrea,Fasano, Giovanni,Sorato, Annamaria
Source:Physica A
Date:2009
3.已解决
Title:Effectiveness of online word of mouth on exposure to an Internet-delivered intervention.
Authors:Crutzen, Rik,de Nooijer, Jascha,Brouwer, Wendy,Oenema, Anke,Brug, Johannes,de Vries, Nanne
Source:Psychology & Health
Date:2009
4.
Title:Mobile word-of-mouth – A grounded theory of mobile viral marketing.
Authors:Wolfgang Palka,Key Pousttchi,Dietmar G Wiedemann
Source:Journal of Information Technology (Palgrave Macmillan)
Date:2009
5.已解决
Title:Understanding the product information inference process in electronic word-of-mouth: An objectivity–subjectivity dichotomy perspective.
Authors:Lee, Jung,Lee, Jae-Nam
Source:Information & Management
Date:2009
6.已解决
Title:Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations.
Authors:Man Yee Cheung,Chuan Luo,Choon Ling Sia,Huaping Chen
Source:International Journal of Electronic Commerce
Date:2009
7.已解决
Title:Optimal control problems for a new product with word-of-mouth
Authors:Yan, Xiaoming,Liu, Ke
Source:International Journal of Production Economics
Date:2009
8.已解决
Title:The use of online word of mouth opinion in online learning: A questionnaire survey.
Authors:Sandars, John,Walsh, Kieran
Source:Medical Teacher
Date:2009
9.已解决
Title:The Effectiveness of Facilitated Business-to-Business Word-of Mouth Marketing Strategies on Target Participants' Information Sharing Behavior.
Authors:Pei Xu,Fulton, Joan,Alexander, Corinne,Akridge, Jay
Source:International Food & Agribusiness Management Review
Date:2009
10.已解决
Title:Delineating the outcomes of sponsorship: Sponsor image, word of mouth, and purchase intentions.
Authors:Tsiotsou, Rodoula,Alexandris, Konstantinos
Source:International Journal of Retail & Distribution Management
Date:2009
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