Facets of Corporate Identity, Communication and Reputation
Publisher: Routledge | ISBN:0415405270| edition 2008 | PDF | 238 pages | 1,56 mb


How do shareholders perceive the companies they invest in, the valuesthey represent and the rational of their actions? Studies on theinterface between identity, image and communication have failed tooffer a comprehensive approach to this key concern. but this importantbook takes assesses the link between identity, image and communication,and how these can be best utilized in the process of coherent corporatebrand management.
This text presents contemporary scholarly and managerial thinking inthe area of corporate identity, communication and reputation by leadingexperts from the US, Europe and Australia. It overviews the mostup-to-date research-based and practical writings, and presents theissues in an accessible and comprehensive style.
A unique and exciting contribution, Facets of Corporate Identity,Communication and Reputation will be vital reading for all thosestudying or practising corporate branding, marketing communication,reputation management, public relations and organizational behaviour.