Facets of Corporate Identity, Communication and Reputation

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Facets of Corporate Identity, Communication and Reputation
Publisher: Routledge | ISBN:0415405270  | edition 2008 | PDF | 238 pages | 1,56 mb


How do shareholders perceive the companies they invest in, the valuesthey represent and the rational of their actions? Studies on theinterface between identity, image and communication have failed tooffer a comprehensive approach to this key concern. but this importantbook takes assesses the link between identity, image and communication,and how these can be best utilized in the process of coherent corporatebrand management.
This text presents contemporary scholarly and managerial thinking inthe area of corporate identity, communication and reputation by leadingexperts from the US, Europe and Australia. It overviews the mostup-to-date research-based and practical writings, and presents theissues in an accessible and comprehensive style.
A unique and exciting contribution, Facets of Corporate Identity,Communication and Reputation will be vital reading for all thosestudying or practising corporate branding, marketing communication,reputation management, public relations and organizational behaviour.

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏0 回帖

关键词：Reputation Corporate Identity cation Identi Science Economics Theory Cultural Became