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文件名: JMR.rar |
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资料下载链接地址: https://bbs.pinggu.org/a-653029.html
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本附件包括：- Brand Extension Strategy Planning-Empirical Estimation of Brand-Category Personality Fit and Atypicality.pdf
- The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions.pdf
- The Importance of a General Measure of Brand Engagement on Market Behavior- Development and Validation of a Scale.pdf
- Brand Portfolio Promotions.pdf
- A Conjoint Approach for Consumer- and Firm-Level Brand Valuation.pdf
- Brand Concept Maps- A Methodology for Identifying Brand Association Networks.pdf
- Field Dependency and Brand Cognitive Structures.pdf
- Consumer Packaged Goods in the United States- National Brands, Local Branding.pdf
- the reciprocal effects of brand equity and trivial attributes.pdf
- National Brands, Local Branding- Conclusions and Future Research Opportunities.pdf
- Brand Synergy Effects in Multiple Brand Extensions.pdf
- Brand-Level Effects of Stockkeeping Unit Reductions.pdf
- Cultural Orientation and Brand Dilution-Impact of Motivation Level and Extension Typicality.pdf
- “Speed of Replacement”- Modeling Brand Loyalty Using Last-Move Data.pdf
- How Far Can a Brand Stretch- Understanding the Role of Self-Construal.pdf
- Perception Spillovers Across Competing Brands-A Disaggregate Model of How and When.pdf
- Consumer Packaged Goods in France- National Brands, Regional Chains, and Local Branding.pdf
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自己在数据库里边下的一些有关品牌方面的论文，共享下
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