JMR上的一些品牌相关论文--免费

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guanwei8986 发表于 2010-6-2 12:55:13 |AI写论文

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自己在数据库里边下的一些有关品牌方面的论文，共享下

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关键词：JMR 数据库论文品牌 JMR

18.08 MB

本附件包括：

Brand Extension Strategy Planning-Empirical Estimation of Brand-Category Personality Fit and Atypicality.pdf
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions.pdf
The Importance of a General Measure of Brand Engagement on Market Behavior- Development and Validation of a Scale.pdf
Brand Portfolio Promotions.pdf
A Conjoint Approach for Consumer- and Firm-Level Brand Valuation.pdf
Brand Concept Maps- A Methodology for Identifying Brand Association Networks.pdf
Field Dependency and Brand Cognitive Structures.pdf
Consumer Packaged Goods in the United States- National Brands, Local Branding.pdf
the reciprocal effects of brand equity and trivial attributes.pdf
National Brands, Local Branding- Conclusions and Future Research Opportunities.pdf
Brand Synergy Effects in Multiple Brand Extensions.pdf
Brand-Level Effects of Stockkeeping Unit Reductions.pdf
Cultural Orientation and Brand Dilution-Impact of Motivation Level and Extension Typicality.pdf
“Speed of Replacement”- Modeling Brand Loyalty Using Last-Move Data.pdf
How Far Can a Brand Stretch- Understanding the Role of Self-Construal.pdf
Perception Spillovers Across Competing Brands-A Disaggregate Model of How and When.pdf
Consumer Packaged Goods in France- National Brands, Regional Chains, and Local Branding.pdf