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<P>The Brand Report Card 1<BR>  <BR>Bringing a Dying Brand Back to Life 25<BR> <BR>How to Fight a Price War 41<BR> . ,  . ,   <BR>Contextual Marketing:<BR>The Real Business of the Internet 69<BR>    . <BR>The Lure of Global Branding 87<BR> .    <BR>Are the Strategic Stars Aligned for Your<BR>Corporate Brand? 109<BR>     <BR>Torment Your Customers (They’ll Love It) 127<BR> <BR>Boost Your Marketing ROI with<BR>Experimental Design 143<BR>    <BR>About the Contributors 165<BR>Index 171<BR>Contents<BR>vii</P>
<P>希望能对大家有所帮助<BR></P>