[分享]Harvard Business Review on Marketing

相似文件 换一批

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

69833.pdf (2.57 MB)

2006-10-31 18:11:00 上传

[分享]Harvard Business Review on Marketing

The Brand Report Card 1
  
Bringing a Dying Brand Back to Life 25
 
How to Fight a Price War 41
 . ,  . ,   
Contextual Marketing:
The Real Business of the Internet 69
    . 
The Lure of Global Branding 87
 .    
Are the Strategic Stars Aligned for Your
Corporate Brand? 109
     
Torment Your Customers (They’ll Love It) 127
 
Boost Your Marketing ROI with
Experimental Design 143
    
About the Contributors 165
Index 171
Contents
vii

希望能对大家有所帮助

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏0 回帖

关键词：Marketing Business Harvard Review market 分享 Business Harvard Review Marketing