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| 文件名: 長春藤商學院使用的MBA教課書.part2.rar | |
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本帖收錄長春藤商學院常用MBA課本 原文版
Competitive Advantage - Michael PorterCompetitive Strategy - Michael Porter Corporate Finance 9th Stephen A. Ross Crossing the Chasm - Geoffrey Moore Financial Accounting 12th - Robert Libby Financial Accounting An Introduction to Concepts, Methods and Uses 14th - Weil, Schipper Influence The Psychology of Persuasion - Robert Cialdini Lead and Disrupt How to Solve the Innovators Dilemma 2th - Charles O’Reilly III Marketing Management 16th - Philip Kotler_compressed Matching Supply with DemandAn Introduction to Operations Management 5th - Cachon Terwiesch Principles of Corporate Finance (Finance, Insurance, and Real Estate) 10th - Brealey R Principles of Economics 9th - N. Gregory Mankiw Principles of Marketing Engineering and Analytics 3th - Gary L. Lilien Principles of Supply Chain Management A Balanced Approach 6th - Joel D. Wisner Strategic Marketing Management 8th - Alexander Chernev Supply Chain Management Strategy, Planning, and Operation, 6th - Sunil Chopra The Competitive Advantage of Nations - Michael Porter The Design of Everyday Things - Don Norman |
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