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本帖收錄長春藤商學院常用MBA課本 原文版
Competitive Advantage - Michael PorterCompetitive Strategy - Michael Porter
Corporate Finance 9th Stephen A. Ross
Crossing the Chasm - Geoffrey Moore
Financial Accounting 12th - Robert Libby
Financial Accounting An Introduction to Concepts, Methods and Uses 14th - Weil, Schipper
Influence The Psychology of Persuasion - Robert Cialdini
Lead and Disrupt How to Solve the Innovators Dilemma 2th - Charles O’Reilly III
Marketing Management 16th - Philip Kotler_compressed
Matching Supply with Demand An Introduction to Operations Management 5th - Cachon Terwiesch
Principles of Corporate Finance (Finance, Insurance, and Real Estate) 10th - Brealey R
Principles of Economics 9th - N. Gregory Mankiw
Principles of Marketing Engineering and Analytics 3th - Gary L. Lilien
Principles of Supply Chain Management A Balanced Approach 6th - Joel D. Wisner
Strategic Marketing Management 8th - Alexander Chernev
Supply Chain Management Strategy, Planning, and Operation, 6th - Sunil Chopra
The Competitive Advantage of Nations - Michael Porter
The Design of Everyday Things - Don Norman
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