科特勒 经典市场营销原理2011年第14版 原版

非扫描，出版社高清晰电子书。






Principles of Marketing (14th Edition) [Hardcover]Philip Kotler (Author), Gary Armstrong (Author)
5.0 out of 5 stars See all reviews
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Editorial ReviewsProduct Description

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Product Details Hardcover: 744 pages Publisher: Prentice Hall; 14 edition (February 6, 2011) Language: English ISBN-10: 0132167123 ISBN-13: 978-0132167123 Product Dimensions: 8.4 x 1.2 x 11.3 inches Shipping Weight: 3.4 pounds (View shipping rates and policies) Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

5.0 out of 5 stars Great buy!!, April 5, 2011
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daisydaisydaisy - See all my reviews



This review is from: Principles of Marketing (14th Edition) (Hardcover)
I just finished a marketing class and got this book. It's very up to date, very modern, and it's interesting!! I must say there's A LOT of material, but it's a book worth the expensive buy. It really comes in handy too.

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