【首发经典】科特勒2011年新版《市场营销原理》教材

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科特勒（2011）市场营销原理（第14版）.pdf (32.97 MB, 需要: 20 个论坛币)

2011-10-18 15:58:56 上传

原版经典营销教材
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科特勒 经典  市场营销原理  2011年第14版 原版

非扫描，出版社高清晰电子书。






Principles of Marketing (14th Edition) [Hardcover]Philip Kotler (Author), Gary Armstrong (Author)
5.0 out of 5 stars See all reviews
(2 customer reviews) | Like1318925424 false -1 2 2 1 (2)

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List Price: $217.33 Price: $176.61 & this item ships for FREE with Super Saver Shipping. Details Deal Price: You Save: $40.72 (19%)

Editorial ReviewsProduct Description

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Product Details Hardcover: 744 pages Publisher: Prentice Hall; 14 edition (February 6, 2011) Language: English ISBN-10: 0132167123 ISBN-13: 978-0132167123 Product Dimensions: 8.4 x 1.2 x 11.3 inches Shipping Weight: 3.4 pounds (View shipping rates and policies) Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

5.0 out of 5 stars Great buy!!, April 5, 2011
By
daisydaisydaisy - See all my reviews



This review is from: Principles of Marketing (14th Edition) (Hardcover)
I just finished a marketing class and got this book. It's very up to date, very modern, and it's interesting!! I must say there's A LOT of material, but it's a book worth the expensive buy. It really comes in handy too.

[微观教材] [首发]霍尔——（2010） Microeconomics: Principles and Applications https://bbs.pinggu.org/thread-1211798-1-1.html

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关键词：市场营销原理 市场营销 营销原理 首发经典 科特勒 市场营销 customer 电子书 reviews create

太贵了！！！！！！

mrdf 发表于 2011-10-18 16:26
太贵了！！！！！！

I think  you don't need this  book,so cheap or expensive  is meaningless to you.

这么经典的教材都没人下？！  识货的太少了，以前人大论坛有人传过该书的第12版，还是扫描的

谢谢楼主分享！

闻香下马！Internet DL__20111020.

TKS for providing the information.

Excellent Textbook!

太贵啦~~~

贵多了

even though you thought it was quite value for this book. I don not think so ....

的确是好书,需要的人就不说贵了,不要的人就要说贵了