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科特勒（2011）市场营销原理（第14版）.pdf
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科特勒 经典 市场营销原理 2011年第14版 原版
非扫描，出版社高清晰电子书。
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Principles of Marketing (14th Edition) [Hardcover]Philip Kotler (Author), Gary Armstrong (Author)
5.0 out of 5 stars See all reviews
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Editorial ReviewsProduct Description
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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5.0 out of 5 stars Great buy!!, April 5, 2011
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daisydaisydaisy - See all my reviews
This review is from: Principles of Marketing (14th Edition) (Hardcover)
I just finished a marketing class and got this book. It's very up to date, very modern, and it's interesting!! I must say there's A LOT of material, but it's a book worth the expensive buy. It really comes in handy too.
[微观教材] [首发]霍尔——（2010） Microeconomics: Principles and Applications https://bbs.pinggu.org/thread-1211798-1-1.html
[初级宏观] 【论坛首发】Boyes & Melvin(2011)- Macroeconomics, 8th Ed
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