瑞信-中国互联网行业-流媒体直播电子商务成为常态

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瑞信-中国互联网行业-流媒体直播电子商务成为常态-2021.9.14-45页.pdf (2.2 MB, 需要: RMB 3 元)

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Live-streaming e-commerce growth by increased penetration. While China online retail growth has slowed amid soft consumption and tightening regulation, we expect livestreaming e-commerce (“LS e-commerce”) to post a 70% 2020-23E CAGR to Rmb4.7 tn,as penetration increases to 27% (2020: 8%). With regulations in place to crack down on non-compliant behaviour, such as fake transaction data and false advertising, a healthy environment would be developed, supporting sustainable growth of the industry.

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关键词：中国互联网行业 中国互联网 互联网行业 电子商务 互联网