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The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement ProductsBin Gu, Jaehong Park, Prabhudev Konana
[size=-1]Department of Information, Risks and Operations Management, McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712
School of Management, Kyung Hee University, Seoul City 130-872, Republic of Korea
Department of Information, Risks and Operations Management, McCombs School of Business, The University of Texas at Austin, Austin, Texas 78712


http://isr.journal.informs.org/cgi/content/abstract/isre.1100.0343v1

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关键词：ISR information involvement Management University University Business

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