Marketing (11th Edition).pdf
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South-Western College/West | | January 1, 2010 | 809 pages | PDF | 33MB
You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now Marketing, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's Marketing, Eleventh Edition, will have you saying, "Now that's marketing."


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