Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 A

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

【案例名称】Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

【作者】David B. Yoffie, Eric J. Vayle

【页数】20

【格式】PDF

【语言】英语

【出版日期】1991年5月30日

【修订日期】1993年10月27日

【学科】公共关系 (Business & Government Relations)

【案例编号】391106-PDF-ENG

【来源】HBS Premier Case Collection

【网页】http://cb.hbsp.harvard.edu/cb/product/391106-PDF-ENG

【简介】

Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance. Industry and government officials have long complained about assistance that Airbus receives from its governments, and this new challenge threatens to spark a new battle between the governments. Pushes students to examine issues facing industry players--high risk, long-term investments; technological change; intense selling competition--and issues facing their national governments--fair vs. unfair trade; important national industries--in a highly visible time frame for players and governments.

【涉及课题】

Business & government relations; EC single market; International business

【背景】

    * Geographic: Europe
    * Geographic: United States
    * Industry: Aircraft
    * Industry: Transportation
    * Company Revenue: $20 billion revenues

【下载】

http://www.mbabbs.com/thread-9-1-2.html

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏0 回帖

关键词：Commercial Collision Aircraft Douglas Course situation Business product 英语 网页

good..