Palliser Furniture Ltd.

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【案例名称】Palliser Furniture Ltd. 【作者】Paul W. Beamish, Anthony Goerzen 【页数】17 【格式】PDF 【语言】英语 【出版日期】1998年12月4日 【修订日期】2000年12月18日 【学科】市场营销 (Marketing) 【案例编号】98M036-PDF-ENG 【来源】Richard Ivey School of Business Foundation 【网页】http://cb.hbsp.harvard.edu/cb/product/98M036-PDF-ENG   【简介】 Palliser is a large, successful family-owned furniture manufacturer in Manitoba, Canada, that must respond to the increasingly global nature of its business. Its current business strategy, a product of international trade liberalization, is clearly centered on exports to the United States. However, management perceives risks and limitations to growth with its current product/market position and must decide whether and how to change. Management is faced with a foreign entry mode decision in Mexico and/or China. This case is suitable for a course on international management, international marketing, or strategic management. 【涉及课题】 International business; Market entry; Plant location 【背景】 Geographic: Canada Geographic: China Geographic: Mexico Geographic: United States Industry: Furniture Event Year Begin: 1997 Event Year End: 1997

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关键词：furniture ITU Ltd PAL Increasingly successful furniture Business 市场营销 product