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[教材书籍] 服务企业的国际化管理:环境战略与运营International Management in Service Firms2024 [推广有奖]

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qwertyzjk 发表于 2024-11-2 01:27:51 |AI写论文

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(Classroom Companion Economics) Dirk Klimkeit, Pengji Wang, Huiping Zhang


International Management in Service Firms:Environments, Strategies and Operations

Springer (2024)


服务企业的国际化管理:环境、战略与运营



Author(s): Dirk Klimkeit, Pengji Wang, Huiping Zhang
Series: Classroom Companion Economics
Publisher: Springer,
Year: 2024
ISBN: 9783031503443,9783031503450
               




This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. Further, it is unique in its focus on service firms’ internationalization and international management.

Beginning with an overview of the international environment in which service firms operate, it subsequently describes multinational service firms and their internationalization processes, strategies and organization. Unlike most texts on international services, the book goes beyond internationalization to address the ongoing management of service firms. It not only addresses functions such as global service marketing, financial management and human resource management, but also discusses aspects such as global account management, global service delivery and international project management, as well as the topical issue of managing distributed virtual teams.

A dedicated chapter focuses on offshore shared services and business process outsourcing. These chapters are complemented by a discussion on international corporate governance and corporate social responsibility. The book is intended for students preparing for international careers in the service sector. Each chapter includes case studies, illustrations, highlighted definitions, a chapter summary and exercises.




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(Classroom Companion Economics) Dirk Klimkeit, Pengji Wang, Huiping Zhang - Inte.pdf (26.65 MB, 需要: 51 个论坛币)






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