[学科前沿] 北美最流行教材之:战略管理(8e)Strategic Management(8e)_Michael A. Hitt [推广有奖]

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zouevan(未真实交易用户) 发表于 2012-8-16 14:35:31

顶顶~~~

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LeonardoChen(真实交易用户) 发表于 2012-8-16 15:21:22

看似一本好书，多谢楼主

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youkemaomao(未真实交易用户) 发表于 2012-8-17 11:29:34

good

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xueshuheng(真实交易用户) 发表于 2012-8-17 12:37:23

九、战略管理 (Strategic Management)
本课程旨在帮助学生理解战略管理的理论视角、内容和在中国情境下的应用。在对企业内外部环境分析基础上，针对企业的发展与竞争定位制订切实可行的战略，并将其付诸实施和进行控制。通过学习，掌握战略管理的理念和实质、环境分析、战略计划、战略实施和战略控制等内容，注重训练理论和案例相结合的分析能力。

This course is designed to provide students with a deep understanding of strategic management principles, theories and concepts, especially in the Chinese context. During this course, the student will learn how to develop mission statements, assess both the external and internal environments to determine organizational strengths and weaknesses, craft and implement strategies. All materials are designed to provide valuable practical application of learned theories and concepts.

课程推荐读物：
1. Jay Barney 、 William Hesterly 、李新春、张书军：战略管理，机械工业出版社， 2010 年 10 月第 1 版。
2. Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, Strategic Management: Competitiveness and Globalization (Concepts and Cases), 2007.
3. Jay Barney 、 William Hesterly, Strategic Management and Competitive Advantage: Concept and cases. Pearson Prentice Hall, 2007.