Successful Marketing Strategies for High-Tech Firms

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Successful.Marketing.Strategy.For.High-Tech.Firms.pdf (1.98 MB, 需要: 15 个论坛币)

2012-1-9 15:53:54 上传

Successful Marketing Strategies for High-Tech Firms
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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.


Editorial ReviewsAbout the Author Eric Viardot is a professor at Ceram, a European school of management located in southern France. A graduate of the HEC Business School and the Institute of Political Sciences, Dr.Viardot holds a Ph.D. in management. He is also the author of Introduction to Information-Based High-Tech Services (Artech House, 1999).

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