奥美广告公司大创意电子教案

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奥美广告公司1989年春季
Just over a month ago I spent a week in Australia.During that visit Iwas asked to conduct a three-hourCreative Seminar with the senior managers of all Unilevercompanies. Knowing that I was due to give a particularquestion in mind . The question was this: do the seniormanagers of Unilever companies (and I include theiragencies in this ) agree on what a big idea is? And can we articulate the difference -if any - between anadvertising property and an advertising idea?
几个月以前我在澳洲停留了一个礼拜 ...

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关键词：奥美广告 广告公司 电子教案 Advertising difference