社会责任与营销伦理

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Marketing and Society: Social Responsibility and Marketing Ethics
营销与社会：社会责任和营销伦理
Objectives 目的
Know the major social criticisms of marketing.Be able to define consumerism and environmentalism and know how they affect marketing strategies.Learn the principles of socially responsible marketing.Learn the role of ethics in marketing.
明确有关市场营销主要旳社会评判定义消费者保护主义和环境保护主义，并解释它们对营销策略旳影响描述社会营销原理解释市场营销中道德规范旳作用
Only used organic fruits and hormone-free milk Bought from socially disadvantaged and minority supp ...

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏0 回帖

关键词：社会责任 disadvantage Responsible Consumerism environment