Main Points1) Individualism-collectivism2) Individual-Oriented Societies3) Collectivism-Oriented Societies4 ) How to make the two work together
Individualism-collectivism
All cultures must ask and answer the following question: To what extent should people pursue their own individual activities and agendas rather than contributing to the success and well-being of the larger group, such a family, neighborhood, clan, team, or company?
Individualism—being different
Collectivism—how ...


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