Revenue-Incentive Tradeoffs in Dynamic Reserve Pricing
Yuan Deng 1 Sebastien Lahaie 1 Vahab Mirrokni 1 Song Zuo 1
Abstract 1981). A natural idea to circumvent this difficulty in practice
Online advertisements are primarily sold via re- is to learn a reserve price from the advertisers’ historical
peated auctions with reserve prices. In this paper, bids, a practice known as dynamic reserve pricing. Although
we study how to set reserv ...


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