The luxury strategy (Kapfere& Bastien)

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This unique book on luxury strategy could only be written by two complementary authors, both experts in the field at the highest level, each with a very specific angle.

Jean-Noël Kapferer is one of the very few worldwide experts on brand management. His book Strategic Brand Management is the key reference of top level international MBAs. Professor at HEC Paris, the luxury research centre in Europe, he holds the Pernod-Ricard Chair on Prestige and Luxury Management. He consults extensively and is a member of the board of a major luxury brand. Jean-Noël Kapferer holds an MBA from HEC Paris and a PhD from Northwestern University USA. He directs executive seminars on luxury all around the world.

Vincent Bastien is one of the most experienced senior managers in luxury business. He has directed some of the most prestigious luxury brands, mainly as Managing Director for six years of Louis Vuitton Malletier, or as CEO of Yves Saint Laurent Parfums and Sanofi Beauté. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury. He holds a MS from the Polytechnique School of Paris, an MBA from HEC and is an alumnus (SEP) of the Stanford Business School.


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关键词：Strategy Strateg Luxury Rate ATE management reference research specific experts

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终于找到这本书啦，谢谢分享

bonbonjiang 发表于 2012-10-6 14:37
This unique book on luxury strategy could only be written by two complementary authors, both experts ...

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