Breakthrough_Advertising_

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        FOREWORD


                 Welcome to the most sought after
direct marketing masterpiece. This book was recently selling for
over $900 dollars used—so I decided to re-issue it. It is a real
privilege to bring Gene Schwartz's advertising wisdom back into
print. We built a wonderful business based on his wisdom.
   He was a special delight and a treat to know—Gene was
6'2" and reminded me of Gary Cooper in The Fountainhead. But
Gene had much more charm and wit and a fabulous, unforget-
t ...

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关键词：Breakthrough Advertising Through rough break