Decision Support Systems 178 (2024) 114123
Contents lists available at ScienceDirect
Decision Support Systems
journal homepage: www.elsevier.com/locate/dss
How do organizations leverage social media to enhance marketing
performance? Unveiling the power of social CRM capability and guanxi
Zhimei Luo a, Jinyuan Guo b, Jose Benitez c, *, Laurent Scaringella d, f, Jiabao Lin e
a
School of Management, ...


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