60-Minute
Marketing
Cracking the Code on Winning
E-Marketing Organizations
McKinsey
Marketing
Practice
Overview
E-business is swiftly evolving from the novel to the norm. To ensure
long-term competitive success, you must transform marketing into a
fleet-footed, highly focused organization leveraging multi-channel
assets to deliver a superior consumer experience. What sets apart
successful e-businesses is a different approach to marketing structure,
process, and skills ...


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