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Integrating Artificial Intelligence (ChatGPT) into Marketing, Economics, Busines.pdf
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The emergence of ChatGPT (a publicly available tool developed by Open AI), along with its underlying technology, generative pretrained transformer (GPT), is leading to a significant expansion of generative AI and is unleashing the possibilities for unimaginable transformations across different business domains. This new volume looks at how AI, and ChatGPT in particular, is revolutionizing the business of business, finance, economics, and marketing, exploring its transformative impact and considering its hands-on practical implications. The chapters look at the broad implications in the different domains and provide illustrations and hands-on practice examples that help to evaluate the merits and demerits of ChatGPT, its inherent constraints, its distinctive traits, and its potential utility for researchers and scholars. In finance, the resource offers empirical insight into how an investor can employ ChatGPT and make money with AI and ChatGPT-themed equity investments. The authors also look at AI-enabled detection fraud tools that are revolutionizing security and resource protection of financial institutions, contributing to their integrity and overall financial stability. The resource also shows how ChatGPT can provide enhanced information analysis for business startup valuation and profitability. In the economic realm, ChatGPT can offer real-time insights into economic trends, such as forecasting crude oil prices, etc. The volume also looks at the ethical and legal concerns of ChatGPT in marketing communication, how ChatGPT can augment consumer behavior analysis, the use of chatbots and virtual assistants, and more. The resource also explores public sentiment of Chat-GPT on platforms such as Twitter, how ChatGPT is changing management education, and more. In business practices, the volume looks at AI integration for firms seeking to remain competitive in the ever-changing corporate world. It explores the applications of AI in human resources and how it is automating and augm
ChatGPT（开放人工智能公司开发的公开可用工具）及其底层技术 —— 生成式预训练变换器（GPT）的问世，推动生成式人工智能迎来大规模发展，为各行各业开启了难以想象的变革空间。本资料聚焦人工智能，尤其是 ChatGPT，如何重塑商业、金融、经济学与市场营销领域，探讨其变革性影响，并分析落地实践层面的现实意义。
资料中各章节剖析该技术在不同领域的广泛影响，搭配案例与实操示范，帮助读者评判 ChatGPT 的利弊、固有局限、独有特性，以及它对科研工作者的应用价值。金融板块提供实证视角，讲解投资者如何运用 ChatGPT，布局 AI 及 ChatGPT 概念股票获取收益。作者还研究人工智能反诈工具，这类工具革新了金融机构的安全与资源防护体系，助力机构合规运营，维护整体金融稳定。本资料也阐述 ChatGPT 如何优化信息分析，服务创业企业估值与盈利研判。
在经济学领域，ChatGPT 能够输出经济趋势的实时研判，例如原油价格预测等。本资料还探讨 ChatGPT 应用于营销传播所带来的伦理与法律问题、ChatGPT 对消费者行为分析的赋能方式、聊天机器人与虚拟助手的落地应用等内容。同时研究推特等平台上大众对 ChatGPT 的舆论态度，以及 ChatGPT 给经管教育带来的改变。商业实务部分则围绕企业在瞬息万变的商业环境中维持竞争力所开展的 AI 融合工作，探究人工智能在人力资源领域的应用，介绍其自动化与赋能增效
Integrating Artificial Intelligence (ChatGPT) into Marketing, Economics, Business, and Finance
PART I: GENERAL.. 1
1. Exploring Public Sentiments on ChatGPT Via Twitter:
A Qualitative Approach 3
Harshdeep Kaur and Monita Mago
2. Revolutionizing Management Education: Empowering Effective
Learning and Decision‑Making with ChatGPT . 31
J. Srikanth Reddy and Piyush Gotise
3. Unlocking Hotel Guest Feedback: Analyzing Hotel Guest
Sentiment Using ChatGPT .. 59
Aakansha Dahiya, Poonam, and Neetu Sharma
PART II: FINANCE .. 83
4. Connectedness and Portfolio Hedging Strategies Among
AI and ChatGPT‑Related Equities . 85
Rupinder Katoch, Samoon Khan, and Monika
5. AI‑Driven Fraud Detection and Risk Mitigation in
Financial Institutions 115
Sachin Kashyap, Preeti Kumari, Chandan Veer, and Md. Tariqul Islam
6. Unlocking the Potential: Leveraging ChatGPT for Enhanced
Startup Valuation and Profitability . 137
Shreya Arora, Pankaj Madan, and Preeti Sonker
PART III: ECONOMICS . 173
7. ChatGPT Unleashed: Real‑Time Insights into Economic
Trends by Navigating Opportunities and Challenges .. 175
Poonam Kumari, Sanjay Kumar Patel, and Ramji Gautam
ents
8. Charting the Influence of ChatGPT in Research Transformation:
A Copula‑Based Evaluation with Multicollinearity Analysis of
Macrovariables Across Africa . 209
Gunjan Kumari
9. Forecasting West Texas Intermediate Crude Oil Prices with
ChatGPT and ARIMA: A Synergistic Approach 231
Ashima Pahwa, Nancy Sahni, and Mohd Shuaib
10. Assessing Tax Compliance in Agrarian Sector in Malawi:
A ChatGPT‑Enhanced Methodological Approach . 249
Rupinder Katoch, Shammah Davies Simbowe, and Mustafa Kamal
PART IV: BUSINESS . 275
11. Revolutionizing Human Resource Management:
The Impact and Integration of ChatGPT in HR Practices .. 277
Rajwinder Kaur and Reena Shah
12. The Role of ChatGPT in Shaping AI Policy Framework .. 307
Devika Agarwal, Priyanka Yadav, Anshul Jain, and Raushan Divesh
13. Bridging the Gap: Role of ChatGPT in Excel Analysis
Simplification . 337
Shakshi Chawla and Ravindra
14. Let Us Have a Chat! A Conversation with ChatGPT:
Chatbots and Generative AI 355
Ankita Chopra, Sachin Sabharwal, and Parminder Kaur Bajaj
PART V: MARKETING 379
15. Unveiling the Dilemmas: Exploring Ethical and Legal
Concerns of ChatGPT in Marketing Communication 381
Pawan Kumar, Bindu Aggarwal, and Ranjeet Verma
16. Consumer Behavior Analysis with ChatGPT: Unveiling
Hidden Patterns and Trends 411
Upendra Partap Singh, Sakshi Ahlawat, Razia Nagina, and Abhimanyu
17. Business in the AI Era: Leveraging ChatGPT for
Marketing, Economics, and Finance .. 435
Sohail Verma and Pretty Bhalla
Contents ix
18. Chatbots and Virtual Assistants: Revolutionizing
Customer Service and Support .. 465
Manisha Verma and Jagendra Sing
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