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Behavioral Economics and Computational Intelligence for Sustainable Decision Mak.pdf
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面向可持续决策的行为经济学与计算智能：融合人工智能与行为洞察，提升经济效率、实现可持续发展
内容新，2026最新资料！————Behavioral Economics and Computational Intelligence for Sustainable
Decision Making
内容丰富，700多页的大型资料包！
In a rapidly evolving world shaped by digital transformation, environmental urgency,and economic complexity, the intersection of behavioral economics and compu-tational intelligence offers a compelling framework for sustainable and effectivedecision-making. This resource, Behavioral Economics and Computational Intelligencefor Sustainable Decision Making: Integrating AI and Behavioral Insights to Drive
Economic Efficiency and Sustainability, was born out of a shared vision to harness thepower of both human behavioral understanding and artificial intelligence to tackleglobal challenges with purpose and precision.
The chapters presented in this volume reflect the contributions of a diverse anddistinguished group of scholars and practitioners from around the world. Repre-senting a rich tapestry of disciplinary backgrounds—including economics, computerscience, cognitive psychology, data science, environmental studies, and publicpolicy—our contributors bring not only academic expertise but also cultural diversity
and varied lived experiences. This global, interdisciplinary collaboration enhancesthe depth and relevance of the resource, offering insights that are informed by differentcontexts, systems, and worldviews.
Spanning foundational theory, computational tools, real-world applications, andvisionary outlooks, this resource is structured to benefit students, researchers, policy-makers, and professionals alike. Whether exploring machine learning algorithms forbehavioral modeling, neuroeconomic decision systems, or AI-guided strategies for
sustainability and social impact, readers will find actionable knowledge and strategicframeworks for navigating complexity.
It is our hope that this work serves as a catalyst for future dialogue, research, andimplementation. Let it be a step forward in building not only efficient economies,but also equitable and sustainable societie
Contents
Analysis to Implementation: Factors of Impulse Buying in Shopee’s
Marketing Events................ . 1
Masfufah Abidah and Sutarman
The Characteristics of Media Agendas in Local Online Media
in Mongolia.................. . 11
Bolormaa Battsogt and Dagiimaa Davaadorj
The Dominance of Positive Impressions, Service Quality,
and Health Workforce in Their Influence on Customer Satisfaction
of Pharmaceutical Homecare Services.......... . 23
R. M. Haris Munandar, Dewi Fadila, and Sari Lestari Zainal Ridho
Examining the Antecedents’ Factors of Customer Loyalty Among
Online Transportation Services Users in Jakarta, Indonesia...33
Iis Mariam, Angel Sekarningrum, Titik Purwinarti,
Endah Wartiningsih, Nidia Sofa, and Imas Chandra Pratiwi
The Relationship Between Spiritual Leadership, Halal
Supply Chain, and Financial Performance: Halal Orientation
as Moderation.................45
Gusnardi, Yesi Mutia Basri, Poppy Nurmayanti, and Risma Diana
Global Research Trends in E-learning Adoption: A Bibliometric
Analysis................... . 57
Risnal Diansyah, Noorshella Binti Che Nawi,
and Siti Afiqah Binti Zainuddin
The Influence of the Big Five Personality Traits on Forgiveness
Among University Students.............71
Puti Febrina Niko and Fairuz A’dilah Binti Rusdi
ix
x Contents
Enhancing Precision Agriculture with Data Affinity-Based
Embedded Classification Systems...........77
Sunanto, Wan Suryani Wan Awang, and Fatma Susilawati Mohamad
Enhanced Internet of Things Security Via CNN and LSTM-Based
Attack Detection Systems.............. 89
Edi Ismanto and Eka Pandu Cynthia
The Relationship Between the Intensity of Playing Online Games
and the Computational Thinking of Prospective Informatics
Teachers................... . 103
Pratama Benny Herlandy and Fauzan Azim
Bibliometric Computational Mapping Analysis of Publications
on Scientific Argumentation in Science Learning Using Vosviewer.115
Berry Kurnia Vilmala, Eka Murdani, Neng Sholihat, Hadi Purwanto,
and Irwan Muhammad Ridwan
Analysis of the Determinants of Higher Education Intitutions
(HEIs) Performance in Indonesia...........127
Evi marlina, Siti Rodiah, and Wira Ramashar
Multimodal Discourse Analysis in Indonesian Tourism Video
Advertisements: Identification of Verbal Metafunctions
in “Wonderful Indonesia” Advertisements......... 137
Ardiya Ardiya, Cece Sobarna, Rosaria Mita Amalia,
and Nani Darmayanti
Enhancing Tourist Arrival Forecasts Through Hybrid PSO
and LSTM Methods...............147
Harun Mukhtar, Muhammad Akmal Remli,
Khairul Nizar Syazwan Wan Salihin Wong, Farhan Ridhollah,
Raihana Nasution, Yulia Fatma, Reny Medikawati Taufiq,
and Andes Fuady Dharma Harahap
Clustering Hotspots Using OPTICS Algorithm to Create a Fire
Hazard Map of Riau Province as a Disaster Mitigation Effort... . 157
Reny Medikawati Taufiq, Rahmad Firdaus, Fitri Handayani,
Harun Mukhtar, Evans Fuad, and Arif Mardhatillah
Accountability and Local Government Performance in Perspective
of Indonesia Public Governance............ . 171
Muhammad Ahyaruddin, Mohd Nor Hakimin bin Yusoff,
Siti Afiqah binti Zainuddin, Agustiawan, and Annie Mustika Putri
The Role of Religious Knowledge on the Relationship Between
Financial Knowledge and Debt Decision-Making....... 183
Wira Ramashar and Irsyadi Zain
Contents xi
Analysis of Honesty, Expertise, and Ease of Use on Health Apps
in Order to Increasing User’s Trust........... 193
Arina Himatul Husna, Ulmi Marsya, and Johan Faladhin
Carbon Aerogel Cathode Based on Palm Oil Shells with LiFePO4
and Reduced Graphene Oxide (rGO) for Lithium-Ion Battery
Applications.................. 203
Delovita Ginting, Putri Dahayu, and Romi Fadli Syahputra
Understanding the Multidimensional Brand Loyalty;
An Analytical Review of Literature........... 213
Wan Laura Hardilawati and Noor Hasmini Abd Ghani
Literature Review of Brand Equity Budget Hotel in Indonesia
Based on Customer Perspective............ . 223
Siti Hanifa Sandri and Noor Hasmini Abd Ghani
Deep Learning for Classifying Guava Fruit Quality Based
on Guava Fruit Images............... 233
Hasanatul Fu’adah Amran, Andes Fuady Dharma, Harun Mukhtar,
Rizka Hafsari, Syahril, Bayu Anugerah Putra, Rahmad Fadila,
and Rahmad Firdaus
Internal Resources and Socio-economic Context on Cooperative
Performance as Social Enterprises........... . 245
Poppy Nurmayanti, Yesi Mutia Basri, D. P. Emrinaldi Nur,
and Novita Indrawati
Application of Ensemble Learning with Spatio-temporal Stacking
Regressor for PM2.5 Prediction from Forest Ecosystem Fire Smoke.255
Mitra Unik, Imas Sukaesih Sitanggang, Lailan Syaufina,
and I. Nengah Surati Jaya
Performance of Pineapple-Peel Based as Organic Gel Electrolyte
for Bio-battery Under Different Working Electrodes...... 269
Neneng Fitrya, Shabri Putra Wirman, Romi Fadli Syahputra,
Siti Hardiyanti, and Adila Pramudiah Prastiwi
Relationship Role Stress to the Quality of Internal Government
Audit with Role Clarity as a Mediating Variable....... . 279
Agustiawan, Mohd Nor Hakimin Bin Yusoff,
and Tahirah Binti Abdullah
Empowering Household Financial Stability: The Synergy
of Financial Literacy and Maqasid Shariah in Sustainable
Entrepreneurship................ . 291
Putri Jamilah, Azwan Abdullah, Amni Mohd Adnan, Wahyi Busyro,
and Rika Septianingsih
xii Contents
Proximate Analysis of Medical Waste Using Thermogravimetric
Method...................301
Yulia Fitri, Laras Sita Widara, Wahyu Meka, Yommi Dewilda,
Munawir Hamzah, Azzalya Putri Athala, Rain Agri Mahendra,
and Tri Nur Rezeki
The Role of the Internal Control System in Improving the Quality
of Financial Reports of Regency/City Governments in Riau
Province................... . 311
Annie Mustika Putri, Rama Gita Suci, and Dwi Fionasari
Competitive Advantage and Utilization of E-Commerce
as a Strategy to Improve the Performance of MSMSe in Bengkalis
City....................323
Nur Azlina, Azwir Nasir, Susilatri Susilatri,
Desmiyawati Desmiyawati, and Taqiyuddin Amri
Price-Earnings and Market Sentiment in IPO Market: During
Changes in Malaysia’s Capital Market Structure....... 335
Evelyn Yee-Foon Kong and Kin-Boon Tang
Bridging Leadership and Innovation: The Role of Servant,
Charismatic, and Ethical Leadership in Enhancing Professors’
Innovative Work Behavior.............. 353
Zatil Aqmar Zainudin, Anidah Aziz, Muhammad Syukri Abdullah,
and Muhammad Zairi Zul
The Likelihood of Financial Distress for Sponsor-Driven Market
Listed Companies in Bursa Malaysia..........365
Nur Hafizah Roslan, Mohamad Nizam Jaafar, Muhammad Ahmad,
Ismail Ahmad, and Rabia Bashir
Improving the Teacher’s Quality of Work Life Balance
by Analyzing the Relationship Between Distributed Leadership
and Social Capital................ . 377
Luqman Mahmud, Mohd Azrin Akmar Md Kamar,
and Ahmad Nizan Mat Noor
Examining the Key Factors Influencing the Adoption of Innovations
in Agriculture Sector: A Feasibility Study......... . 387
Shazanah Abdul Wahab, Norzanah Mat Nor, and Amirul Abd Rashid
A Proposal of Cash Waqf-Mudarabah Model Through Fintech
Application for Islamic Microfinancing in Malaysia...... . 399
Nur Hafizah Roslan, Muhammad Harris Azman, Nabilah Rozzani,
Siti Zaitun Saddam, Rabia Bashir, and Muhammad Ahmad
Contents xiii
The Role of Risk Management Committee Towards
Firm Performance: A Value-Based Analysis of Malaysian
Government-Linked Companies............ 409
Mohd Hadi bin Penyuki and Flicia Rimin
The Role of Foreign Direct Investment (FDI) on Residential
Property Prices in Malaysia’s Industrial Zones.......423
Nur Hafizah Ismail, Mohd Zaini Abd Karim,
and Mai Syaheera Miau Shaari
Effects of Intrinsic Motivation on Turnover Intention of Early
Career Academicians (ECA) in Malaysia Private Higher
Institutions: The Mediating Role of Work Engagement..... . 431
Umi Nazira Rafie, Suriana Ramli, and Norzanah Mat Nor
The Influence of Macroeconomic Determinants and Unexpected
Crises on Non-performing Loans: Evidence from Malaysian
Domestic Conventional Banks............443
Elia Ariana Binti Mazlan and Rozita Uji Binti Mohammed
The Significance of Symbols in Shaping the Perception of Huawei
and Oppo Smartphones Among Malaysian Consumers..... . 455
Julia Tan Yin Yin and Alexander Stark
Sustainable Work Environment: Improving Workplace Efficiency
in Small and Medium Enterprises...........465
Zaliza Azan, Suriza NoorFahmi Hashim, Shahri Abu Seman,
Syafiq Ayop, and Sharifah Nawaitul Masdinar Syed A. Rahman
Leveraging Techno-Innovation to Bridge Infrastructure Gaps
in Higher Education...............475
Roslinda Murad, Nor Hafiza Haron, and Zeti Suzila Mat Jusoh
Exploring Risk Management Awareness Among Small
and Medium Enterprises.............. . 485
Noorraha Abdul Razak, Nisrin Ishak, Nor Aziah Sulaiman,
Shahri Abu Seman, Zaliza Azan, and Lily Suriana Hassan
Malaysia’s Path in Social Entrepreneurship Through the Lens
of Dryton and Yunus...............493
Suraya Hanim Mokhtar
Entrepreneurship in Digital Network Markets.......501
Jason R. Fitzsimmons, Khyati Shetty Datta, and Graham Kendall
Proposing Takaful as a Sustainable Financial Safety Net
for Unsecured Creditors During Business Liquidation..... . 511
Hartinie Abd Aziz, Zuhairah Ariff Abd Ghadas, Norizan Remli,
Hazrai Afizi Che Haron Shafiee, Nurhidayah Abdullah,
and Mohd Asmadi Mohd Angsor
xiv Contents
How Values-Beliefs-Norms Shape the Green Entrepreneurship
Intention of Women Graduate Students: Evidence from Malaysia.. 521
Noorshella Che Nawi, Naeem Hayat, Ariezal Afzan Hassan,
Noormariana Mohd Din, and Wan Suzanna Aafanii Wan Ibrahim
Cultural Sustainability: Exploring Entrepreneurial Opportunities
in the Preservation of Kampung Tirok Chinese Peranakan
Traditional Houses................ 533
Mohd Azri Mohd Jain Noordin and Azizi Bahauddin
The Cultural and Architectural Values of Kampung Tirok Chinese
Peranakan Traditional Houses as Tourism Education.....543
Mohd Azri Mohd Jain Noordin and Azizi Bahauddin
Coping with Environmental Turbulences Through Strategic Agility. . 555
Corrinne MeiJyin Lee and Norbani Che Ha
Empowering Women Entrepreneurs: Determining Financial
Literacy Content for a One-Day Workshop........567
Nur Iylia Syafiqah Binti Abdul Malik, Mohd Rizal Bin Abdul Razak,
Al Mansor Bin Abu Said, Hishamuddin Bin Ismail,
and Elsadig Musa Ahmed
Bio-enzymes in the Detergent Industry: A Pathway for Sustainable
Entrepreneurship Through Waste Utilization........ 583
Nair Amish, Tirunelveli Narayanapillai Padmesh,
and Selvaraju Kishanraj
Malaysia’s Collaborative Role in Hainan Free Trade Port
for the Global Halal Industry............. 597
Ridzuan Masri, Shuhaimi bin Haji Mohd Sauh,
Layla Ahmed Salem Al Mashjari, and Mohd Faizal Yusof
Impact of ERP Systematic Adoption on Accounting Information
Quality and Decision-Making in Malaysia......... 607
Priya Sukirthanandan, Philominah Arkappan, and Syed Abdul Kader
The Role of Perceived Support for Social Enterprise Capabilities
Towards Social Innovation Development.........615
Noor Raihani Zainol and Mohd. Shahril Nizam Md. Radzi
Innovation and Opportunities in Sustainable Entrepreneurship
Ventures Within the Electric Vehicle Ecosystem....... . 627
Vengadeshwaran Velu, Heshalini Rajagopal, and Graham Kendall
Developing Entrepreneurial Mindset in Students Across
Disciplines: A Longitudinal Study...........639
Nusa Fain, Michel Rod, John Kershaw, Erik Bohemia,
Siti Haryani Mat Yusoff, and Nur Zulaikha Mohamed Sadom
Contents xv
Accounting Skills for Sustainability: Understanding Cost
Management and Budgeting Needs Among Local Handicraft
SMEs in Malaysia................ . 647
Lily Suriana Hassan, Shahri Abu Seman, Zaliza Azan,
Sharifah Nawaitul Masdinar Syed A. Rahman, Syafiq Ayop,
and Nurul Nazihah Md. Yatim
Financial Transparency on Organizational Performance
in Government Agency............... 657
Norizzatul Fazriyana Rohizat, Noor Rohin Awalludin,
Muhamad Nizam Jali, and Nisrin Ishak
The Influence of Predominant Motivation Factors
on the Organizational Commitment of Generation Z
Workers in Malaysia...............669
Komathi Thiagararan
Digital Transformation in Employment: Insights from Malaysia.. . 677
Nurhidayah binti Abdullah, Siti Zaharah binti Jamaluddin,
and Hartinie binti Abdul Aziz
Enhancing Financial Resilience in Small and Medium-Sized
Enterprises: A Conceptual Framework for Accounting Practices.. . 689
Suzany Samsudin, Nurul Najiha Abduloh,
Sharifah Nawaitul Masdinar Syed A. Rahman, and Lily Suriana Hassan
Exploring Employee Voice on Innovation in SMEs: An Exploratory
Study.................... . 695
Syafiq Ayop, Ishak Nisrin, Zaliza Azan, and Shahri Abu Seman
Towards Inclusive Financing: Exploring the Needs of Bumiputera
Women Entrepreneurs in DanaNITA Program.......705
Suhaily Mohd-Ramly, Farha Ghapar, Norazlina Mohamad Taharin,
Noor Naasirah Paiman, Norhaninah A. Gani, Nisrin Alyani Ishak,
and Zaliza Azan
The Impact of Food Delivery Apps Usage on the Purchase Decision
Among Sudents................. 717
Farha Ghapar, Norhaninah Ab Ghani, Suhaily Mohd-Ramly,
and Mohd Firdaus Osman
Harnessing Strengths and Overcoming Challenges: Growth
Intentions Among Malaysian SMEs........... 729
Shahri Abu Seman, Muhammad Omar, Nathasya Mohd Kamal,
Muhammad Nizam Jali, Jumain Aborashang, and Nur Diyana Mustapha
xvi Contents
Exploring Motivational Factors for E-Commerce Ventures Among
Malaysian SME Entrepreneurs: A Thematic Analysis.....741
Hirnissa Mohd Tahir, Shahri Abu Seman, Nisrin Alyani Ishak,
Zaliza Azan, Lily Suriana Hassan, Noorraha Abdul Razak,
Muhamed Suhaimi Yusof, and Nur Diyana Mustapha
Assessing the Effectiveness of the ISHRAF XYZ Bank Program
in Empowering Asnaf Entrepreneurs: Insight of Economic
Well-Being and Teaching and Coaching Methods....... 753
Madihatun Zainuddin, Azwanis Azemi, Siti Zuraidah Zainal,
and Shahri Abu Seman
Navigating Demographic Factors: A Study of Brand Image
and Price Sensitivity in Malaysia’s Coffee SMEs....... . 765
Norhaninah Gani, Nurisyal Muhamad, Zeti Suzila Mat Jusoh,
Farha Ghapar, Suhaily Mohd Ramly, and Muhamad Shamsul Ibrahim
Employment Adaptability of Chinese Returnees: Implications
for Sustainable MSME Growth............ . 781
Gong Yuting and Ridzuan Masri
Work and Family Conflict and Life Satisfaction: Comparing
Self-Employed and Employed Women in the United Arab Emirates. . 791
Jason R. Fitzsimmons, Leon Schjoedt, Khyati Shetty Datta,
and Krittaya Sangboon
Innovation Capability of Female Entrepreneurs: The
Impact of Environmental Uncertainty on Female-Led
SMEs—A Systematic Literature Review.........803
Yao Tang and Farrah Merlinda Binti Muharam
Exploring the Role of Sustainable Innovation in Enhancing
Competitiveness in the Chinese Manufacturing Sectors: The
Intervening Influence of Digital Transformation....... . 813
Gu Feng and Ridzuan Masri
Inclusive Employment Through Social Entrepreneurship:
Recruitment Practices for Persons with Disabilities...... . 827
Hafinas Halid and Kamalesh Ravesangar
Mindfulness Moderation: Navigating the Interplay Between
Intention and Behavior in University—Industry Collaboration..839
Dhilipan, V. Lourden Selvamani, Jaya Lakshmi, and Geeti Sharma
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